More than 15,000 Realtors in Illinois are set to receive client reviews that they can use to improve their performance and burnish their online reputations, the Mainstreet Organization of Realtors announced today.
Downers Grove-based MORe, which serves the Chicago suburbs, is partnering RealSatisfied, an agent review platform that automatically sends customer satisfaction surveys to homebuyers and sellers after a deal closes. RealSatisifed can also make that information available to brokers.
“Agents need to know what they did well during transactions, what could be improved and how to manage their online reputations,” said MORe CEO Pam Krieter in a statement. “RealSatisfied allows our members to do all of that.”
Screenshot of sample back-end RealSatisfied agent profile.
Real estate agents can publish client recommendations generated by RealSatisfied on their own websites or share them on realtor.com and social media.
MORe had previously participated in a pilot program backed by the National Association of Realtors that provided a similar client review service powered by Quality Service Certification Inc. The pilot program, which also involved Realtors in Florida and California, ended last year when NAR withdrew funding.
RealSatisfied last year signed Realogy franchisor Better Homes and Gardens Real Estate as a client, and in January announced a deal with BHGRE’s Realogy cousin, Century 21 Real Estate.