The Beverly Hills/Greater Los Angeles Association of Realtors (BH/GLAAR) apologized to its members on Wednesday after a staff member sent out a racially insensitive image in an otherwise staid member newsletter.
The email was sent in response to declining click rates and featured the insensitive meme embedded at the bottom, which caricatured a black woman alongside the words, “READIN’ AIN’T GOT NO TIME FOR THAT.’ The association claims to have about 10,000 members.
In a letter to its members, BH/GLAAR CEO Chip Ahlswede acknowledged the image and apologized for the insensitive meme.
“While I am confident that the staff member who sent this out did not intend for it to be offensive, I would like to sincerely apologize to all of you for this mistake,” said Ahlswede. “We recognize it was in poor taste and not indicative of our organization.”
In response to the email, the trade associate said it would implement a multi-step review and approval process for all official communications.
“We believe that this process will help avert any future occurrences,” Ahlswede wrote in his apology. “Furthermore, I will be reviewing this unfortunate situation with all parties involved and will be taking immediate corrective action.”
A call to Ahlswede’s office was not immediately returned early Thursday.