Connect the ICSF Speakers: Kendall Butler on Differentiating Yourself

“Differentiate yourself” is advice that every real estate agent has heard more than once — but how? Kendall Butler of FLI Properties is a problem-solver for her clients, and that’s helped her flourish in her 12 years as a broker-owner. And lest you think you need experience to find your differentiator or unique value proposition: Butler had only sold two homes when she and her husband launched FLI Properties.