• Login
  • Join PAR or Rejoin PAR
  • Current PAR Member Forms
  • Directory
  • Member Handbook
  • PAR Newsletters
  • Pay Dues
  • Advertise with PAR

Phone : 602.246.1012
facebook
twitter

  • Education
    • Education Overview
    • Education Calendar
    • Arizona CE Requirements
    • Code of Ethics Training
    • Online Courses
    • Designations & Certifications
    • Broker Education
  • Events
    • Calendar of Events
    • Valleywide Real Estate Marketing Meetings
    • 3rd Thursdays Lunch Break
  • Benefits
    • Benefits Overview
    • Arizona Regional MLS
    • Benefits from the Arizona Association
    • Benefits from the National Association
    • Facility Rental
    • PAR Store
  • Resources
    • Resources Overview
    • Arizona Department of Real Estate
    • Market Statistics
    • New REALTORS®
    • Technology
    • Housing Information
    • Resources for Home Buyers
    • Business and Information Tools
    • DR Dues Formula Explanation
  • News
    • PAR News
    • Industry News
  • Law and Ethics
    • Law and Ethics Overview
    • Legal Opinions
    • Code of Ethics
    • State & National Legal Resources
  • Political Advocacy
    • Political Advocacy Overview
    • Local Issues & Activities
    • State Issues & Activities
    • National Issues & Activities
    • RAPAC
  • About Us
    • About Us Overview
    • History
    • Photo Gallery
    • Awards
    • Board of Directors
    • Staff
    • PAR Bylaws
    • Office Hours and Location
    • Contact Us



Innovation, Not Irrelevancy: 3 Strategies to Sustain

September 20, 2017
innovation, Irrelevancy, Strategies, Sustain

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com:

  • Photo Recap: RISMedia’s 2017 Real Estate CEO Exchange
  • Revealed: 100 Best Places to Live in America
  • What You Need to Earn to Live in the Cheapest and Priciest Metros

“How are we going to be able to keep up with the rapidly evolving world around us?”

A crucial question, and one posed at RISMedia’s recent 2017 Real Estate CEO Exchange Networking Breakfast, where Power Brokers and other industry leaders gathered not only to connect, but also to consider the relationship between innovation and irrelevancy.

CEO_2017_63

DocuSign General Manager of Global Real Estate and Vice President Georg Gerstenfeld speaks at the CEO Exchange Networking Breakfast.​

The two are closely linked, explained Georg Gerstenfeld, general manager of Global Real Estate and vice president at DocuSign, sponsor of the breakfast.

Change is the key driver to us becoming irrelevant,” Gerstenfeld said. “The technology is ready. The consumers are demanding it. The time is really now for us to transform the [real estate] transaction.”

Gerstenfeld called out several culturally significant changes created through innovation, as well as the strategies that propelled them: automated workflows, delighted customers, and workable data. The Netflixes and Wazes of the world mastered all three—and rendered their predecessors obsolete in the process.

“Disruptors delight, automate and leverage data,” said Gerstenfeld. “[They] constantly challenge themselves to stay relevant and to find new ways to delight their customers and use their data now.”

DocuSign and Gerstenfeld are at the forefront of the same strategy, sussing out ways to transform the real estate transaction, specifically through its products such as Transaction Rooms.

“Transaction complexity is still largely unsolved,” Gerstenfeld said. “There are a lot of people involved in real estate day in and day in out in any one particular transaction. Every one of those people has their own process. What we want to bring is change that creates an environment where everybody in the transaction has a space where they can collaborate.”

On innovation, Gerstenfeld recommended starting with a manageable goal—a “quick win.”

“Change management is about building up wins and building up confidence,” said Gerstenfeld. “Start with the quick wins, and start today, as opposed to waiting for the perfect solution or ideal software. Pick a project that’s going to make a difference in your business.”

Stay tuned to RISMedia for continuing coverage of this year’s CEO Exchange sessions:

  • The State of Real Estate: ‘The Good, the Bad and the Ugly’
  • Brokers Get Real About Standards, Succession Planning and Zillow
  • Ushering in a Fresh Perspective: John Peyton and Nick Bailey Ready to ‘Blow the Dust off’ Iconic Brand

Suzanne De Vita is RISMedia’s online news editor. Email her your real estate news ideas at sdevita@rismedia.com.

For the latest real estate news and trends, bookmark RISMedia.com.

The post Innovation, Not Irrelevancy: 3 Strategies to Sustain appeared first on RISMedia.

Latest News | RISMedia

Social Share

Industry Archives

Recent Posts

  • Luxury Portfolio International rebrands, unveils new logo
  • Builder confidence rises amid low interest rates: NAHB index
  • 3 tips for using rapport to turn prospects into clients
  • New FAA law will require drones to display registration
  • How to launch your career in high-end real estate

Support our Advertisers


Consumers:

Find a Home
Find a REALTOR®
What is a REALTOR®
Why Use a REALTOR®
Home Ownership News

Learn More

Resources:

Industry News
New REALTORS®
Arizona Dept of Real Estate
Political Advocacy
Law and Ethics
Accessibility

Learn More

REALTORS®:

PAR Store
PAR Member Benefits
PAR Events
Facility Rental
Continuing Education
PAR Forms
Join PAR
Pay Dues

Contact Us:

5033 N. 19th Ave., Ste 119
Phoenix, AZ 85015
Phone: (602) 246-1012
Fax: (602) 246-1512
Office Hours and Location

Contact Us


REALTOR LogoREALTOR Logo | Advertise with PAR
© 2015 Phoenix Association of REALTORS®.  All Rights Reserved | Privacy Policy | Terms of Use