In just a few short weeks the International Housing Show will be making its debut in Los Angeles. On August 25th and 26th, real estate agents will have the opportunity to attend the International Housing Show, which seeks to connect the American real estate community with consumers abroad, an important connection real estate agents would be remiss to ignore.
According to a 2017 report done by NAR, 10% of the overall volume of existing home sales for last year came from foreign buyers. NAR also reported that the number of residential property purchases from foreign buyers showed a 75% increase from the previous 12-month period.
The International Housing Show is apt to connect American real estate agents to foreign buyers and investors. “Currently there is a gap between the housing industry in the US and other countries. With the International Housing Show, we are hoping to connect the industry and industry professionals to help the market grow and, of course, help businesses grow,” said Cindery Lang, Executive Director of the International Housing Show.
One international market will be a particular focal point of the show: China. The International Housing Show will be the first of its kind to offer real estate agents the unique opportunity to position themselves in front of the Chinese market, but how the show is offering that exposure is truly innovative.
With the purchase of a real estate agent ticket to the event, agents will be automatically added to the 2018 IHS Directory, which will be distributed to thousands of households in California and in China, giving agents “exposure to the Chinese buyers market community, and allowing agents the opportunity to begin cultivating their own Chinese buyer outreach.”
Why is it important for agents to position themselves in front of Chinese buyers? According to NAR’s report, China continues to be the leading source for foreign buyers, the bulk of which are interested in residential real estate.
While the International Housing Show will offer immense exposure for its agent attendees, the show will also feature an impressive lineup of speakers and industry insiders from the real estate, financial, and investment industries, including Realty Times’ own President, John Giaimo. The show will also feature a number of exhibitors from both the United States and abroad.
Real estate agents can purchase a ticket for $89 on Eventbrite; a small price to pay for the wealth of knowledge and international exposure agents will receive from this inaugural show.
For agents or businesses looking to exhibit or participate on a larger scale, sponsor packages are also available until August 10th. For inquiries, please visit the show’s website at laihs.org.
