Open House Game Plan: Fine-Tune Your Strategies for Success

Spring has sprung and the selling season is here! Now’s the time to fine-tune your skills and strategies with the following open house tips, apps and advice.

Open House Management App
Specifically designed for REALTORS®, Open Home Pro is an all-in-one open house management tool. This easy-to-use application showcases a variety of features such as digital sign-in sheets, customizable questions and the ability to record visitor notes, and you can export the info you collect into your CRM. Signage and fresh baked cookies are still on you.

The Open House Pro
For strategic-minded REALTORS®, open houses are an opportunity to convert market-watchers, tire-kickers, and fence-sitters into clients. What sets apart a “showing” from a “client conversion and closing opportunity” can be attributed to utilizing RPR property reports.

“I have a clearly defined strategy for planning and carrying out an open house,” says Nicole Nicolay, a REALTOR® from Pleasanton, Calif. “It’s a game plan that consistently results in above-average performance.”

Nicolay stresses that the reports found within RPR® fulfill three vital components of her open house strategy: 1.) using insightful, engaging icebreakers; 2.) providing credible, relevant information; and 3.) ensuring a timely and consistent follow-up method, which the app Open Home Pro handles perfectly.

Nicolay also has a tried-and-true tip for making a strong connection to open house goers. She displays one copy of a report in a high-traffic area. Then when guests pick it up, she can break the ice and make an intro by saying, “It’s great that you picked up that property report. Right now, it’s the only copy I have left, but if you’ll give me your contact information, I’m happy to send you a personalized version.” This conversation-starter strategy is a smart way to meet prospects and not seem too pushy.

RPR Open House Reports
The three most popular reports used by REALTORS® at open houses are: the RPR Mini Property Report, the Neighborhood Report and the Market Activity Report. No matter which one you use, with each one you can:

  • Include your name, photo, brokerage and contact information on the report’s cover
  • Check/uncheck only the datasets you want to include in the report
  • Insert custom pages such as testimonials, your biography and other marketing collateral
  • Add notes and reminders to the report
  • Text or email the report from RPR’s website or the app in seconds

Visit RPR today and watch these videos for a more in-depth look at how RPR can elevate your open house skills.

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