RE/MAX’s new video tool kicks off 2019 marketing blitz

Get ready for a RE/MAX advertising blitz coming to a platform near you soon. The company is preparing to launch its 2019 outdoor, radio, digital, TV and social media ads, and the first spots will tout the company’s new free video advertising platform for its more than 120,000 agents.

“Giving our agents the ability to create personalized spots with a few clicks of a button is another way RE/MAX delivers unique value to our network,” Abby Lee, RE/MAX senior vice president of marketing and communications said in a statement.

“It’s a tool our agents can use instantly, activating our vast network, while allowing them to be able to focus on what they do best — helping homebuyers and sellers achieve their dreams.”


Agents need only follow a four-step process to create their own customizable videos with the new tool.

First, agents are directed to a portal where they upload their headshots and contact details. Agents then choose their music and how to best represent their services — like 3D home tours, e-signatures or their marketing savvy.

In total, there are more than 5,000 possible combinations.

The videos are designed to complement RE/MAX’s national advertising campaign, which for the fourth year is centered around the, “sign of a RE/MAX agent,” theme. It’s also the fourth year that RE/MAX will be working with Camp + King, the creative agency that designed the campaign.

“Creating engaging video content requires a significant amount of time and budget — two things that can be in short supply for any real estate professional,” Jesse Dillow, creative director for Camp + King said in a statement.

“This is not a one-and-done project. We’re going to grow and build this tool over time and will add more customization options to develop this into a core resource for RE/MAX agents.”

The announcement of the new campaign comes two weeks after RE/MAX acquired two dozen companies that held advertising funds from its former CEO David Liniger, in what the franchisor described as a housekeeping move.

The money collected in the funds has to be spent on advertising and marketing, although the company said it won’t lead to, “material changes to the nature of advertising, marketing and technology expenditures or the markets in which advertising is conducted.”

In the spirit of the new video tool, Inman author Patrick Kearns created the video below in under a minute with relative ease.


Email Patrick Kearns