Instagram has become a huge marketing tool for REALTORS® in the past few years. But you may not realize that if you include the right Instagram hashtags on your posts, you will likely see higher engagement than you would if you didn’t have any.
Because hashtags—a combination of letters, numbers, and emoji preceded by the # symbol (e.g. #NewListing, #JustSold) categorize content and make it more discoverable. Anyone who clicks on a hashtag or searches for it will see a page with all the posts tagged with it.
How high up on a hashtag page your post appears depends on how often it’s used, how popular your post is (does it already have a lot of likes and comments?), when you shared it, and the strength of your audience. The higher your post appears, the better, as it will be more discoverable by people who don’t necessarily follow you.
This guide will teach you how to use hashtags to attract new followers, get more likes, and increase engagement … all important elements if you want to attract new buyers and sellers. If you need help with Instagram beyond the hashtag, you can find all our Instagram articles, guides, and resources here.