Zillow Group filed for a temporary restraining order today in a bid to keep listings flowing to Trulia from listing syndicator ListHub.
ListHub — which is owned by realtor.com operator Move Inc., a News Corp. subsidiary — announced yesterday that it had terminated its syndication agreement with Trulia, the nation’s second most visited real estate search portal, in the wake of its acquisition by Zillow.
The agreement was originally scheduled to end in June 2016.
ListHub said it will stop supplying listings data that it aggregates from more than 560 multiple listing services to Trulia on Feb. 26.
“Brokers and agents — and the home sellers they represent — deserve the right to market their listings broadly, as they see fit,” said Paul Levine, president of Trulia, in a statement.
“Through this sudden and unilateral decision to cut off the ListHub feed to Trulia, News Corp is creating an incredible hardship for agents and consumers, and is demonstrating a lack of understanding of our industry.”
Direct listing data feeds, he said, “are best for everyone, and we are committed to helping brokers, agents and MLSs transition to a direct feed to Trulia, but they deserve the opportunity to do so in an orderly way, without disruption to their business.
“A third party should not determine where and how sellers, agents and brokers are allowed to market their listings.”
Move did not immediately respond to a request for comment.
Zillow announced in January that it had been unable to come to terms with News Corp. over renewing its syndication agreement with ListHub, and would be seeking to obtain more listings directly from brokers and MLSs before the agreement’s expiration on April 7.
Some real estate professionals are scrambling after hearing of ListHub’s cancellation of its agreement with Trulia.
“Larger companies have feeds. So do most large MLSs. We’re a small company of two offices in a small market. They’ve pretty much left us dangling,” said Stacy Stateham, vice president of marketing and branding at BloomTree Realty, in a Facebook group post earlier today.
“We knew we needed to sort out what to do with Zillow, but we had plenty of notice there. Five days warning on Trulia is another matter entirely.
“Whatever you think of syndication in general, our agents and our clients are relying on exposure for their listings where the buyers are. So I have four days as of this morning to find a work around. Color me less than pleased.”
Editor’s note: This story has been updated.